Fortuna Group

About The Company

‍

Fortuna Group is a well-established business consultancy and corporate services provider that has supported clients across multiple industries for over 20 years. Despite a strong reputation and long-standing customer relationships, their digital presence no longer reflected their expertise, scale, or modern service offering. With outdated branding and a website that lacked clarity and user experience, Fortuna Group sought a complete refresh to align their digital identity with their current positioning and growth goals.

‍

What We Did

• Conducted a brand audit to understand strengths, weaknesses, and audience perception.
• Developed a new visual identity including logo, typography, color palette, and brand voice.
• Designed and built a new website emphasizing clarity, professionalism, and intuitive navigation.
• Crafted messaging positioning Fortuna Group as a modern, trusted, and knowledgeable leader.

What We Delivered

• Complete rebranding including new logo and refined brand identity system.
• Custom website design & development.
• Restructured service pages.
• Brand positioning and messaging aligned to growth goals.

Client Testimonial

‍

"Formerly known as Fortuna Itineris, our company has grown significantly over the past 20 years, but our branding simply didn’t grow with us. We were so focused on serving our clients that we neglected our own image. We chose to work with Pour & Plan to help rebirth our brand, knowing it was time for a transformation. The new identity and website now truly reflect who we are today: professional, trustworthy, and forward-thinking. Pour & Plan took the time to deeply understand not only what we needed, but also the core of our business, ensuring the final result was a genuine representation. We’ve received incredible feedback from clients and partners, and our digital presence finally aligns with the level of service we deliver."‍

Anthony Lavore — CEO of Fortuna Group

‍