Veterinary Association

About the Company

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A professional veterinary association within the animal health sector approached Pour & Plan to support a series of strategic initiatives aimed at accelerating membership growth and improving communication efficiency. Although the organization had a strong, engaged community, it struggled to expand its member base and lacked a structured outreach system capable of effectively reaching diverse audience segments. We worked closely with internal stakeholders to refine messaging, enhance engagement, and build a scalable communication framework, all while maintaining strict confidentiality and protecting the integrity of the association’s brand.

What We Did

• Significant increase in email engagement (open & click-through performance)
• Higher interest in membership subscriptions
• Reduced manual work due to automation improvements
• Stronger visibility across segmented audience groups

What We Delivered

• A segmented email campaign strategy tailored to multiple audience groups, increasing relevance and engagement
• Personalized messaging development adapted to different membership profiles
• Automated multi-step email sequences to nurture prospects and re-engage inactive members
• Optimized subject lines, CTAs, and sending cycles based on performance testing
• Performance tracking and reporting dashboards for ongoing improvement

Results & Performance Metrics

• High engagement with open rates ranging from 49% to 65%.
• Strong click-through performance, peaking at 29.3% CTR for the most targeted segment
• Effective segmentation strategy, demonstrating that personalized messaging drives higher action
• Re-engagement success with increased interaction even in smaller or dormant audience groups

Client Testimonial

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"We needed to reach several distinct audience segments, each requiring tailored messaging. Understanding the expectations and motivations of each group was critical to creating communication that genuinely resonated. Working with Pour & Plan has fundamentally transformed the way we communicate and operate. Our email system is now structured, automated, and significantly more effective. The segmentation strategy and personalized content generated strong engagement across all audience groups, and we saw measurable growth in interest and activation."

Morgan B. — CMO of the Company.

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